Programmatic Media Planner

Distribute your campaign budget across programmatic channels to instantly forecast impressions, clicks, blended CPA, and total conversions.

Gross Budget
$
Agency Fee
%
Agency Retainer (15%)
$150,000
Net Media Budget
$850,000

Budget Breakdown

Working Media: $850,000

Agency Fee
Working Media
ChannelFlight DatesAllocation %Net Budget ($)CPM ($)Est. Impressions
Total ad loads served.
Frequency
Avg. target reach frequency.
Est. Reach
Unique audience (Imps / Freq).
Target CPV ($)Total ViewsEst. CTR (%)Est. ClicksEst. CPC ($)Est. CR (%)ConversonsTarget CPA ($)

Your Media Plan is Empty

Click the Auto-Allocate Math button in the AI Strategist sidebar to instantly generate a strategy, or add channels manually below.

Strategic Analytics

Focuses on maximizing reach and ad recall by heavily allocating budget to high-impact visual formats like CTV, DOOH, and YouTube.