Marketing & Business Calculators

Measure what matters. Browse our collection of 30+ interactive calculators to easily compute essential metrics for Marketing, Sales, and E-Commerce.

ECOMMERCE

Add-to-Cart Rate

(adds / clicks)

Product appeal strength.

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ECOMMERCE

AOV

revenue / orders

Average Order Value basket size.

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IN-GAME METRICS

ARPDAU

revenue / dau

Average revenue per daily active user.

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ATTRIBUTION

Assisted Conversion Rate

(assisted / total) * 100

Measures supporting channel impact.

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AUDIO METRICS

Audio Completion Rate

(completed_listens / audio_starts)

% fully listening.

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ADVANCED PROFITABILITY

Break-Even ROAS

1 / margin

Minimum ROAS required to avoid loss.

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ECOMMERCE

CAC

total_spend / new_customers

Cost per new customer.

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ECOMMERCE

Cart Abandonment Rate

(adds - purchases) / adds

Checkout friction indicator.

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PERFORMANCE

Conversion Rate (CVR)

(conversions / clicks)

% visitors converting.

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ECOMMERCE

COS (Cost of Sale)

(spend / revenue) * 100

% of revenue spent on ads.

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DOOH METRICS

Cost per Play

spend / ad_plays

Cost per screen appearance.

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PERFORMANCE

CPA

spend / conversions

Cost per action.

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UNIVERSAL METRICS

CPC

spend / clicks

Cost per website visit. Measures traffic efficiency.

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AUDIO METRICS

CPCL

spend / completed_listens

Cost per full listen.

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CTV METRICS

CPCV

spend / completed_views

Cost per full video watch.

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IN-GAME METRICS

CPI

spend / installs

Cost per app install.

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PERFORMANCE

CPL

spend / leads

Cost per lead or enquiry.

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UNIVERSAL METRICS

CPM

(spend / impressions) * 1000

Cost per 1,000 impressions. Primary awareness efficiency metric.

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UNIVERSAL METRICS

CTR

(clicks / impressions)

% of users who clicked. Indicates creative & targeting strength.

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UNIVERSAL METRICS

Engagement Rate

(engagements / impressions)

% interacting beyond passive viewing. Measures creative depth.

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UNIVERSAL METRICS

Frequency

impressions / reach

Measures average exposures per user. Controls recall vs fatigue.

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CTV METRICS

Incremental Lift %

(exposed_cvr - control_cvr) / control_cvr

Measures causal impact between exposed and control groups.

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ATTRIBUTION

Incremental Revenue Lift %

((exposed_rev - control_rev) / control_rev) * 100

True campaign impact on revenue.

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ECOMMERCE

LTV (Lifetime Value)

aov * frequency * lifespan

Total expected customer revenue.

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ECOMMERCE

LTV to CAC Ratio

ltv / cac

Customer profitability sustainability metric.

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ADVANCED PROFITABILITY

Marketing Efficiency Ratio (MER)

revenue / total_marketing_spend

Overall marketing performance.

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DOOH METRICS

Modelled Impressions

footfall * visibility_factor

Estimated viewers based on footfall and visibility.

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ECOMMERCE

ROAS

revenue / spend

Revenue generated per unit spent.

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ECOMMERCE

ROAS %

(revenue / spend) * 100

Expressed as percentage.

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PERFORMANCE

ROI

(revenue - spend) / spend

True profitability metric. Return on Investment.

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DOOH METRICS

SOV (Share of Voice)

(your_plays / total_plays)

Screen dominance.

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CTV METRICS

VCR (Video Completion Rate)

(completed_views / video_starts)

% who finished video after starting. Measures content strength.

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UNIVERSAL METRICS

Viewability Rate

(viewable_impressions / measurable_impressions)

% of ads actually seen on screen. Ensures quality delivery.

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CTV METRICS

VTR (View Through Rate)

(completed_views / impressions)

% of impressions resulting in full view. Measures true exposure.

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