ARPDAU Solver

Q: Is ARPDAU a primary KPI?

ARPDAU is a critical indicator of performance, but it should always be viewed alongside downstream metrics like ROI to ensure volume isn't coming at the expense of profitability.

Calculated Result

ARPDAU = revenue / dau

Target Logic: ARPDAU

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Total Daily Revenue

Daily Active Users

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What is ARPDAU?

ARPDAU (Average Revenue Per Daily Active User) measures how much revenue your app generates per user per day. It's a vital health metric for subscription, gaming, and e-commerce apps to track monetization efficiency.

Worked Example

An app generates $150,000 in revenue on a given day with 50,000 daily active users. ARPDAU = $150,000 ÷ 50,000 = $3.00. Comparing ARPDAU to CPI tells you how quickly you recover acquisition costs.

Related IN-GAME METRICS Metrics

CPI

CPI (Cost Per Install) is the standard metric for mobile user acquisition campaigns. It tells you how much you spend for each user who installs your app — directly linking media spend to app growth.

Expert Insights

How do I improve my ARPDAU?

Improving ARPDAU requires a dual focus on quality and efficiency. For IN-GAME METRICS metrics, we recommend auditing your top-performing segments and re-allocating budget from underperforming areas to those with higher baseline ARPDAU potential.

Is ARPDAU a primary KPI?

While ARPDAU is a critical indicator of regional performance, it should always be viewed alongside downstream metrics like ROI to ensure volume isn't coming at the expense of profitability.