Back to Calculators
Cost per Play Solver
Calculated Result
Cost per Play = spend / ad_plays
--
Target Logic: Cost per Play
👇Select what to solve for, then enter your known values in the fields below
$
Awaiting sufficient data parameters to solve...
What is Cost per Play?
Cost Per Play measures how much you spend each time your ad appears on a screen — commonly used in DOOH and audio advertising. It helps evaluate the efficiency of broadcast-style media buys.
Worked Example
A DOOH campaign costs $12,000 and delivers 300,000 ad plays across a network of screens. Cost Per Play = $12,000 ÷ 300,000 = $0.04 per play.
Related DOOH METRICS Metrics
Modelled Impressions
Modelled Impressions estimate the number of unique people who realistically had an opportunity to see an out-of-home (OOH) or DOOH ad, based on footfall data and how much of the display is actually visible from passing traffic.
SOV (Share of Voice)
SOV (Share of Voice) measures what percentage of total available ad plays or impressions in a given environment your brand captures. Higher SOV correlates with stronger brand recall and competitive presence.
Expert Insights
How do I improve my Cost per Play?
Improving Cost per Play requires a dual focus on quality and efficiency. For DOOH METRICS metrics, we recommend auditing your top-performing segments and re-allocating budget from underperforming areas to those with higher baseline Cost per Play potential.
Is Cost per Play a primary KPI?
While Cost per Play is a critical indicator of regional performance, it should always be viewed alongside downstream metrics like ROI to ensure volume isn't coming at the expense of profitability.