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Modelled Impressions Solver
Calculated Result
Modelled Impressions = footfall * visibility_factor
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Target Logic: Modelled Impressions
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What is Modelled Impressions?
Modelled Impressions estimate the number of unique people who realistically had an opportunity to see an out-of-home (OOH) or DOOH ad, based on footfall data and how much of the display is actually visible from passing traffic.
Worked Example
10,000 people walk past a digital billboard per day. The billboard's visibility factor (angle, occlusion) is 0.7. Modelled Impressions = 10,000 × 0.7 = 7,000 effective impressions per day.
Related DOOH METRICS Metrics
Cost per Play
Cost Per Play measures how much you spend each time your ad appears on a screen — commonly used in DOOH and audio advertising. It helps evaluate the efficiency of broadcast-style media buys.
SOV (Share of Voice)
SOV (Share of Voice) measures what percentage of total available ad plays or impressions in a given environment your brand captures. Higher SOV correlates with stronger brand recall and competitive presence.
Expert Insights
How do I improve my Modelled Impressions?
Improving Modelled Impressions requires a dual focus on quality and efficiency. For DOOH METRICS metrics, we recommend auditing your top-performing segments and re-allocating budget from underperforming areas to those with higher baseline Modelled Impressions potential.
Is Modelled Impressions a primary KPI?
While Modelled Impressions is a critical indicator of regional performance, it should always be viewed alongside downstream metrics like ROI to ensure volume isn't coming at the expense of profitability.