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Adjust

Analytics
Adjust (acquired by AppLovin) is one of the world's leading mobile measurement and analytics platforms, offering real-time attribution, audience segmentation, fraud prevention, and campaign analytics across all major mobile channels. Widely adopted across MENA gaming, fintech, and ride-sharing apps, Adjust provides a privacy-safe alternative to device fingerprinting with its Probabilistic Attribution and provides SDK integrations for over 3,000 networks.

Key Features

Mobile attribution & measurement
Fraud detection & prevention
Audience builder & activation
Uninstall & reinstall tracking
Cost aggregation from 3,000+ networks
SDK for iOS, Android, Unity, React Native

How to Get Started with Adjust

1

Create Account & Auth

Sign up on their official portal, complete onboarding questionnaires, and request API credentials if custom data sync is needed.

2

Deploy SDK / Script Tags

If utilizing for web tracking or analytics, integrate their JavaScript tag directly into your website head or deploy it securely via Google Tag Manager.

3

Map Conversion Goals

Align events inside the dashboard to correspond to your core marketing funnel stages (impressions, clicks, add-to-cart, purchase).

4

Evaluate Performance metrics

Monitor tracking health regularly, audit log parameters for attribution gaps, and cross-reference with our KPI calculators to optimize spend.

Advantages (Pros)

  • Deep integration with leading ad servers and attribution networks.
  • High accuracy, real-time data streaming capabilities.
  • Custom segmentation filters and cohort analysis tools.

Limitations (Cons)

  • Pricing can scale rapidly with increasing monthly tracked events.
  • Steep learning curve for custom attribute configurations.
  • Requires engineering support for advanced SDK deployments.

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Frequently Asked Questions

What is Adjust used for?

Adjust is a premier solution in the Analytics space, primarily used for adjust (acquired by applovin) is one of the world's leading mobile measurement and analytics platforms, offering real-time attribution, audience segmentation, fraud prevention, and campaign analytics across all major mobile channels.

Is there a free version of Adjust?

Pricing for Adjust is generally structured around a "Core / Enterprise (custom pricing)" model. Check their official website for seasonal discounts, free trials, or custom demo options.

How does Adjust compare to other tools in the Analytics category?

Adjust stands out in the Analytics sector due to its tailored user experience and key features: Mobile attribution & measurement, Fraud detection & prevention, Audience builder & activation, Uninstall & reinstall tracking, Cost aggregation from 3,000+ networks, SDK for iOS, Android, Unity, React Native. You can explore similar tools in the directory to find the best match for your team.

Can I use Adjust on mobile devices?

As a modern SaaS platform, Adjust features a responsive web interface that works across standard mobile browsers. Some advanced configurations and analytics dashboards may require a desktop display for optimal visibility.

How do I get support and updates for Adjust?

For technical support, integration help, and the latest software release updates, please visit the official website for Adjust directly using the link provided in the "At a Glance" sidebar.