Braze

Q: Is there a free version of Braze?

Braze pricing model is Enterprise custom pricing (typically $60K–$500K+ annual). Check their site for the latest trials.

MarTech

Braze is the enterprise customer engagement platform powering personalised messaging at scale across email, push, SMS, in-app, web, and connected channels. Used by Uber, Delivery Hero, and major MENA telcos and banks, Braze's Canvas Flow visual journey builder enables brands to orchestrate complex, real-time customer journeys triggered by live behavioural events. Braze AI includes Sage AI — which powers send time optimisation, predictive churn, and generative content variants. For MENA advertisers, Braze's WhatsApp Business integration is particularly valuable given the channel's dominance across UAE, Saudi Arabia, and Egypt.

Key Features

Canvas Flow journey orchestration

WhatsApp Business integration

Sage AI personalisation engine

Real-time event triggering

In-app messaging & content cards

Multi-channel A/B/n testing

Predictive churn & LTV scoring

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Frequently Asked Questions

What is Braze used for?

Braze is a premier solution in the MarTech space, primarily used for braze is the enterprise customer engagement platform powering personalised messaging at scale across email, push, sms, in-app, web, and connected channels.

Is there a free version of Braze?

Pricing for Braze starts with their Enterprise custom pricing (typically $60K–$500K+ annual) model. Check their website for the latest trials and tiers.