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Hotjar
AnalyticsHotjar is the leading product experience analytics platform, helping marketing and UX teams understand why visitors behave the way they do — beyond what GA4 can show. Heatmaps reveal where users click, scroll, and move; Session Recordings play back individual user journeys; and Surveys & Feedback Widgets capture the voice of the customer in real time. In 2024, Hotjar merged with Contentsquare (keeping the Hotjar brand for SME tier) — significantly expanding enterprise capabilities. For conversion rate optimisation (CRO) teams, Hotjar is the essential qualitative data layer that gives meaning to quantitative analytics anomalies.
Key Features
Heatmaps (click, scroll, move)
Session recordings
Conversion funnel analysis
On-page surveys & polls
User interviews & feedback widgets
Highlight reels from recordings
GA4 & Segment integration
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Frequently Asked Questions
What is Hotjar used for?
Hotjar is a premier solution in the Analytics space, primarily used for hotjar is the leading product experience analytics platform, helping marketing and ux teams understand why visitors behave the way they do — beyond what ga4 can show.
Is there a free version of Hotjar?
Yes, Hotjar offers a free tier as part of its pricing model: Free (35 daily sessions) / Plus $32/mo / Business $80/mo / Scale $171/mo.