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Klaviyo

MarTech
Klaviyo is the leading email and SMS marketing platform for e-commerce brands, built specifically for Shopify, WooCommerce, and BigCommerce ecosystems. Its real-time customer data platform unifies purchase history, browsing behaviour, and email engagement to power highly personalised flows. Klaviyo's predictive analytics identifies when customers are likely to churn, their expected lifetime value, and optimal send times — all without third-party data. In 2025 Klaviyo acquired Typeform, adding conversational forms and zero-party data collection to its stack. Klaviyo is the default choice for DTC brands scaling email revenue.

Key Features

Real-time customer data platform
Pre-built e-commerce flows (abandoned cart, winback)
Predictive CLV & churn scoring
SMS marketing (US, UK, AU, MENA)
A/B testing & send time optimisation
Shopify & Salesforce integrations
Zero-party data collection (Typeform)

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Frequently Asked Questions

What is Klaviyo used for?

Klaviyo is a premier solution in the MarTech space, primarily used for klaviyo is the leading email and sms marketing platform for e-commerce brands, built specifically for shopify, woocommerce, and bigcommerce ecosystems.

Is there a free version of Klaviyo?

Yes, Klaviyo offers a free tier as part of its pricing model: Free (up to 250 contacts) / Email from $45/mo / Email+SMS from $60/mo.