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Unified ID 2.0 (UID2)

AdTech
An open-source, privacy-preserving identity framework developed by The Trade Desk and adopted by major publishers globally. UID2 creates encrypted, hashed user identifiers from email/phone for cookieless addressable advertising.

Key Features

Cookieless identity standard
Email/phone-based hashed IDs
Publisher & DSP integrations
GDPR & CCPA compliance tools
Open-source framework

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Frequently Asked Questions

What is Unified ID 2.0 (UID2) used for?

Unified ID 2.0 (UID2) is a premier solution in the AdTech space, primarily used for an open-source, privacy-preserving identity framework developed by the trade desk and adopted by major publishers globally.

Is there a free version of Unified ID 2.0 (UID2)?

Yes, Unified ID 2.0 (UID2) offers a free tier as part of its pricing model: Open source / Free.